In 2021, Apple’s iOS 14 updates made attribution more challenging for advertisers. Furthermore, finetune your objectives and improve your creative (imagery & copy) to receive more engagement and help you earn more impression share. What to Do: To mitigate the rising CPMs, we would recommend increasing budgets (as you’re able) to provide more opportunity for results on paid social and paid search channels. In fact, social media advertising CPMs rose from Q2 2020 to Q2 2021 by over 41% (via Statista). This is why we typically see client CPMs rise by 40-60% in late November amidst the flurry of holiday promotions. The more competition, the higher CPMs (as a whole) you can expect. #1 – CPMs continue to rise in 2022ĬPMs, or costs-per-thousand-impressions, are heavily influenced by the number of advertisers that you’re competing with on a paid search or paid social platform. Regardless of where you’re at, this article is for you! Let’s dive in as we go through our 22 predictions for trends to watch in 2022. For others, it may mean refining and growing existing digital strategies. For some, that may involve dipping their toes into the world of online advertising. The new year has always carried with it new opportunities. Google was projected to have around 1.2 trillion searches worldwide in 2021, which equates to about 40,000 every second (via Internet Live Statistics).Digital advertising spend was set to account for over 64% of total advertising spend in 2021 – up from 60% in 2020 (via GroupM).Global social media users rise to 4.55 billion, up almost 400 million in 12 months (via Kepios).Here are some additional highlights from the past year of digital marketing: We also saw Mark Zuckerberg, with a bottle of barbecue sauce behind him, announce the emergence of Meta. The digital landscape in 2021 was characterized by change, as we saw the popularization of new social media platforms like TikTok and the increase of advertising spend and digital advertisers globally. All of them have one goal in mind for 2022: to grow. At AdShark, we have the luxury of helping over 75 current clients with their digital marketing strategies including SEO, PPC, web design, and more. The best online advertisers are constantly monitoring trends and making adjustments to their marketing efforts. “New year, new me.” -your Digital Marketing Coordinator, probably
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